CTA Drafts for Design Review

Our most widely used CTA across all types of pages!

Math Content CTA Desktop and Mobile

Changes:

COPY CHANGE: Doubles early learning gains in math!* (or “2x the learning gains in math!”) Subtext: Used in 600k classrooms across the U.S.
DESIGN NOTES: Because “ABCmouse” isn’t used in the text, the logo (and ABC) need to be featured prominently. The text in the button stays the same. Legal disclaimer stays the same.

Examples

Preschool CTA

Changes:

COPY CHANGE: Main text: “Get your child ready for kindergarten!” Subtext: “Double early learning gains through play.*”
Legal disclaimer stays the same. Button text stays the same.

ABCmouse promotion highlighting increased early learning growth through play, with a bar chart comparing results with and without ABCmouse.

ABCmouse ad highlighting increased early learning growth through play, with a chart comparing results with and without ABCmouse.

Examples:

Literacy CTA

Copy Changes:

COPY CHANGE: Doubles early learning gains in literacy* (or “2x the learning gains in reading!”) Subtext: Used in 600k classrooms across the U.S.
DESIGN NOTES: Because “ABCmouse” isn’t used in the text, the logo (and ABC) need to be featured prominently. The text in the button stays the same. Legal disclaimer stays the same.

ABCmouse ad highlighting doubled early literacy gains, with a chart comparing learning growth with and without ABCmouse.

Examples:

General CTA #1:

Copy Change: Chosen by 50+ million families
Design Change: Text on button stays the same.

10,000 ways for your child to love learning! ABCmouse free 30 day trial.

Examples:

General CTA #2:

COPY CHANGES: Main text: Turn your child’s screen time into learning time/Subtext: Chosen by 50+ million families
Text on button stays the same.

Examples:

#1 Learning App Purple New Design

COPY CHANGE: None. Text stays as “#1 Learning App for Kids 2-8” and “Most downloaded kids’ education app”
BUTTON CHANGE: Text on button to change to “Try ABCmouse free for 30 days” with pricing disclaimer below.

ABCmouse banner: left cartoon mouse, blue background, 'Over 1,000,000 Reviews (Average)' with red 'Try FREE for 30 Days!' button

Example Pages

FOR LATER….

CTA Included in All Our Homeschool Content

The current CTA is way too long and text heavy and not visually appealing. Would love a more eye-catching CTA with much less text that promotes ABCmouse and Adventure Academy to home educators. TEXT TO COME

New Text: Main text – Trusted by millions of families; Subtext – Reading, math, science, and social studies for ages 8–13.

Design Note: This CTA needs to include art for ABCmouse and Adventure Academy. It would be great if there could be an image for ABCmouse with this text near it “Comprehensive curriculum for ages 2–8” or just “For ages 2–8”. Under the Adventure Academy image, it would be great to have text that reads “Educational & immersive gameplay for ages 8–13” or just “For ages 8–13”. Each one (ABCm and AA) will need their own sign up button. The ABCm button can use the same wording that you see below. The AA button can read “Try FREE for 30 days!” with the disclaimer “then just 12.99/mo. until canceled.”

ABCmouse promo banner showing a cheerful mouse with books and blocks; highlights 13,000+ activities and a curriculum for ages 2–8, with a Learn More button.

Adventure Academy banner promoting immersive learning for ages 8–13 with colorful glowing tablets and characters; Learn More button visible.

Advertisement poster for Adventure Academy promoting immersive learning for ages 8–13; shows colorful devices and friendly characters with a 'Learn More' button.

Example Pages

Hero CTA Animation (NMHP)

Examples:

Teacher CTA

MMA, MRA, and MRAe no longer free. Will confirm if ABCm 2 is still free for teachers. Currently these CTAs link to https://www.ageoflearning.com/abcmouse/